Our Backlink Services
Our Backlink Services
Our backlink services have evolved over the years to what you see today. In the early stages of our SEO company we merely did backlinks only. In today’s world so much has changed and evolved, with the addition of Social Web 2.0; our world, the way we communicate, and the way we build backlinks has dramatically changed. You need a starting point, and no better place to begin than at the beginning.
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Keyword Research 101
To begin, we recommend that you ensure that you have conducted extensive keyword research to determine highly profitable areas of opportunities. This will ensure the path of least resistance to Google number 1 ranking. While working on ranking for high competition and high traffic keywords can work in a longer term scenario; you want your site to begin generating money now! There is no better way to do this than to find the highest traffic and lowest competition keywords for your site or domain. We can and will work with you on both long term and short term plans to rank your site based on the keywords you choose. We can also make recommendations to you on keywords we may find that will be easier for your site to rank for.
So now that you have a plan on what keywords you want to rank for in the long and short terms, you need implementation. We recommend that you take a look at your site and other sites that rank in the top 10 in Google. Look at what your competition is doing to rank with on page SEO. Where they are placing their menu bars, how their content is spread out on their page, and how much content do they have on their pages, and the flow of the site. Google's bots look at and determine usability (or how user friendly) you site is. You site should be clean not jumbled and thrown together, you site should be able to pass a W3C validation (more errors you have, the more problems the search engines will have crawling your site), your site should have an easy to use interface with easy to locate menus. Your site should also be rich in 100% original content, do not use borrowed or rehashed articles from other sites, you can read more about the issues Google is having with sites like this below. We can assist with on page SEO Services if you cannot determine what exactly needs to be done.
Ok, so now you have your plan and your on page SEO completed for your site. Now how do you determine what link building services you need? We have a proprietary metric that we have developed over time and through trial and error that help us determine the answer to this question; some of which we can share and some of which we cannot, for obvious reasons.
You want your set of keywords to have a total monthly search of 80,000 to 100,000. If your product or services can be used worldwide then you can use the global monthly search volume. If your product is limited to a general geographic location, then you need to use the local search volume. in order to get this information, you need to have a Google account, and sign up with AdWords. There is a free tool in the AdWords section when you log in called Keyword Tool. If you have already done your keyword research we are sure you have used this tool. We have used plenty of other tools out there, you will find keyword tools all over the internet, and even find people trying to sell you "the next big thing" that is better than Google's keyword tool. Truth is, all of the successful internet marketers and webmasters we know use Google's tool and all of the people trying to sucker you in to spending money on garbage that doesn't even come close to Google's tool are just trying to scam you out of money. Save yourself some time and aggravation, just use Google's Keyword Tool, it does plenty and is the industry standard.
Before you go any further in this process, there is a tool you will need to check Page rank. There are actually 2 you can use for Firefox which are SEO Toolbar (you can download it here) or SEO Quake (you can download it here). You do not need both of them, only one will do, both are toolbars for Firefox and will allow you to view Page Rank.
Now once you have your toolbars installed, you want to run your keywords through Google and look at the top 10 sites. Take all of those sites and add up all of the Page Ranks for the pages that are ranked (important, not the domain, the actual page that ranked in the top 10 of Google's search). We toss out the highest and lowest number to account for flukes in the system, add together the remaining 8 pages and divide that total by 8. Now what you have done is essentially come with up with an average Page Rank of the top 10 ranking in Google for your Keyword. Now is where our secrets come in, but I will give you a basic metric to measure by. Any average greater than 2 will be tougher for the average person to rank for, unless you have a lot of money in your link building budget, then by all means start throwing money at it. But to remain in reality, stay away from keywords that have a keyword metric density of greater than 2 for the top 10 sites. You should be able to get into the top 10 and even 1 with a moderate amount of link building. If you need help with your keyword search, we can help you with our Keyword Research Services.
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Where Do I Go Now?
So now you have all of the precursor things done before your link building, you have done your Keyword Research, you have optimized your page for the best SEO results, you have determined what your best keywords are based on the top 10 Google results, and are ready to start link building. What Link Building Services do I need?
You want to ensure an organic growth for your link building campaign. You don't just throw millions of links at a website and hope for the best. Your budget is going to play a very heavy roll in the determination of what you need from here out. Google has a penalty box for websites that they determine are trying to exploit or abuse link building, its called "THE SANDBOX"! Ask any webmaster or link builder what the Sandbox is, and watch them cringe; the mere mention of The Sandbox brings horror to our face. If you rush out and build thousands and thousands of links in a very short period of time, Google will notice. No one knows what the threshold is, but every link builder will tell you shoot for organic growth.
- What Is Organic Growth?
The term organic implies natural, a regular course, and with no steroids! So organic growth would basically mean, your site should not get more links in 1 day than can be humanly made. Now, that is the implication anyway, but it is not the reality. The reality is, no one knows how many links are too many or too much. I have seen sites put up 10,000 links and have no issue at all, and some with the same number of links who end up in The Sandbox. This tends to lead us to believe there are other metrics that go into determining if a site is going to be Sandboxed.
So you want to moderately and regularly build links, but you want to ensure that you are building multiple different types links. You can read more in our "Google's Panda in the 21st Century" section below, but we recommend that you begin your link building campaign with our backlink packages. With package deals you get different types of links at a discounted rate over a period in time. Many of the top link builders have gone to a drip feed (x number of links, over x number of days, of x type of link). Now some even have 5-6 of these running at one time, where they may build 1000 Profile Links, 1000 Social Bookmarks, 100 Article Copyrights, and 100 pages for their site over a 30 day period. Anyway you look at it, you need to diversify to ensure organic growth. Too much of one thing is a bad thing.
Google's Panda in the 21st Century
As of January 2011 Google had released the beginning of its Panda updates. What this did was devalue websites that were havens for spammers and exploiters. Google finally caught on to what all of the link builders were doing, and the link builders were not the only ones that paid a heavy price. You see, in the past Google had given a high page rank to sites and pages with authority, and they based the authority measure on popularity, out bound links, in bound links, internal links, and traffic. However, Panda came along and started smacking the websites with penalties like devaluation, which in turn made the out bound links or blog links people had been building for years have less valuation, which in turn then hurt the link builders website they had linked to on the blog.
Example: A resent case study we did with a website was a domain page rank 8. To Google this domain was a very high authority blog, it had people commenting on the majority of the posts. The site had a lot of outbound links to other authority sites, internal linking of other pages on the site and from page to page, and the site was generating about 20,000 hits a week. The internal pages of this site would start at Page Rank 1 when the pages were created, and would grow to an average of Page Rank 5-7 over time. These pages were popular; they had a lot of comments, and were considered high authority.
Along came Panda, and a chain reaction began. The site Page Rank was dropped from 8 to 2, which caused the internal pages to be dropped to 1 and sometimes even 0. Even though the site had a lot of original content, the spammy (or so it seemed) nature of the blog with its thousands of comment pages; Google had hammered the site. Now the domain as a whole took a huge hit, the main page, the internal pages, and the domain average was dropped; however because of this all of the sites that were linking to their page in the comments also lost the link juice. Meaning now that link was not a Page Rank 8 it was now a Page Rank 2 domain and the internal pages were even less.
Now you may say, well that is 1 link, so it isn't that big of a deal. Well yes and no; if that is the only page in your link campaign that took a hit then you could have mitigated the loss of that page rank with sheer numbers. Losing a Page Rank 8 link was pretty big, but not the end of the world. So link builders with ONLY these types of links were hit real hard by the Panda update, while link builders who showed diversity with their link building strategies found they could weather the storm easier.
The moral to all of this is, and the way that we like to approach link building services and link building campaigns is to diversify. Think of your link building strategy like a stock portfolio, if on type of your many different types of links takes a hit, you may have others that actually get a boost; which will help you mitigate the loss of those types of links.
Now the other side of Google's Panda update is that they are now rewarding high authority and original content with increased rankings. So sites that had web forums on them where people were always commenting with original content and generated high traffic found themselves on the opposite side of the fence than the blog sites.
Now don't get us wrong, there are still high quality, high traffic, and unique content blogs out there. But since the Panda update, web administrators have become a bit pickier with their allowed comments. What we are finding more and more every day is that administrators of these types of sites have moved to moderated commenting and no longer allow auto posting. The webmasters who carry high Page Ranks these days know and understand (for the most part) the Panda update and do not want to allow themselves to get right back into the same position they were in before. Can you blame them?
